EPC global standard as option to RFID frequency?

EPC Global has been lobbying the EU to adopt their standard, despite of the varying Ultra High Frequency (UHF) of RFID spectrum. The lobbying could be analysed here: http://www.epcglobalinc.org/about/media_centre/press_rel/Press_Release_Commission_Communication_on_RFID_070314.pdf
I would say, the proposed standards sounds more tailor-made instead of restrictive