Perhaps, it's late to mention this. I am wondering how "price discrimination" and "social exclusion" will have an impact to privacy enhancing technologies (PET)? The UK National Consumer Council has urged to develop a universally accepted principles on RFID,when desiging RFID applications.
Commentary:
* I think its the consumer awareness that will help to understand this technology generally
* RFID service provider and RFID enabler should disseminate to consumers whenever they deploy PETS in their premise or product
* Perhaps, a rethink should be made during the data protection principles and regulations were introduced 10 years back. On this note, examining the traditional role of "Data Controller" (which in this case, is the retailer) . This comparison will enable the Council to rethink.
* The outcome of the EU RFID consultation will provide some guidance and roadmap to the Council. But, the Council should clearly educate, disseminate and diffuse the advantages and disadvantges of this PETS on a balanced manner to the consumers
* I hope consumers are not being 'confused" or "exaggerated" by RFID
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